All Birchbox articles
Birchbox is a monthly beauty subscription service. Like its competitors Glossybox and Lookfantastic, Birchbox offers four or five sample-sized products in every box, with the option to purchase the full-sized product through its website. Based in New York City, the US business was founded by Harvard Business School graduates Katia Beauchamp and Hayley Barna in 2010. It has since extended to the UK, Spain, France, Belgium and Ireland. It also has an online magazine and store.
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AnalysisThinking outside the box: how retail subscription services are evolving post-pandemic
Retail subscription boxes across categories were one of the big winners in the first year of the pandemic, but many expected their popularity to fall away. Retail Week looks at how these services have adapted to changing customer behaviours
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AnalysisSix steps to re-engage new online shoppers acquired over Christmas
Retailers have won swathes of new online shoppers over the golden quarter. But how can you persuade them to become regular customers? Retail Week puts forward a six-step plan to help your brand.
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AnalysisAnalysis: Are subscription businesses the big coronavirus winner?
As recipe box business Gousto secures £33m in new funding following a coronavirus-prompted sales boost, Retail Week looks into whether all parts of the subscription market have benefited and whether it will leave a lasting impact on how consumer buy goods
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AnalysisHow Birchbox uses content to punch above its weight
Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.
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AnalysisRetail Reimagined: Welcome to the beauty store 2.0
In the latest instalment of our Retail Reimagined series, Grace Bowden explores the beauty store 2.0.
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NewsWalgreens to launch in-store pilot with Birchbox
US pharmacy giant Walgreens has acquired a minority stake in beauty subscription business Birchbox and will trial selling the beauty etailer’s range in-store.
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Retail VoiceThree ways retailers are evolving their offers
Rupert Naylor, head of EMEA at APT, a Mastercard company, shares his insights on how retailers can improve their offerings and innovate across channels.
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VideoWatch: Birchbox’s UK boss on its first UK pop-up store
Birchbox’s UK managing director Savannah Sachs shows Retail Week around the beauty subscription service’s first UK pop-up shop on London’s Carnaby Street.
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AnalysisListen: Birchbox boss on its bullish beginning
Listen to the Retail Week Live speaker and Birchbox chief executive and co-founder Katia Beauchamp on starting your own company.
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GalleryStore gallery: Birchbox New York delivers with first store
Online beauty company Birchbox has opened shop – Retail Week looks at how they have translated online personalisation to an in-store format.