Boots trials iPads in store

The retailer, which has almost 2,500 stores in total, has introduced the tablets into mid-sized health and beauty format stores so staff can help customers place orders. It also gives customers access to the full range of Boots products.

A number of community pharmacy stores are also piloting the devices to offer an additional source of healthcare information via the retailer’s medical information site, BootsWebMD.

It is part of Boot’s multichannel strategy to offer customers a “seamless customer experience” across both in store and online. At present, customers can order in store at till points, but it is hoped introducing iPads will speed up the process and enable the customer to order on the shopfloor instead of clogging up tills.

Boots UK loyalty and multichannel director Ruth Spencer said: “Our ambition is to create a seamless customer experience across our online and in-store offering, and to bring the very best Boots UK has to offer to our customers. 

“Our vision is that our customers can access us where, when and however they want and iPad technology will enable our colleagues to bring to life the fantastic range of products available at Boots UK, regardless what size store our customers choose to visit.”