The much-anticipated John Lewis Christmas ad will launch tomorrow with the strapline ‘Give a little more love this Christmas’.

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Dubbed ‘The Journey’, the ad’s theme is based around the extra lengths consumers go to find the perfect gift.

The ad, created by adamandeveddb, opens in a snow-covered garden with children making a snowman and snowwoman. The snowman then disappears, going on a journey across river, mountain, road and city in search of a gift. He returns on Christmas morning with a gift for the snowwoman.

The ad is set to a version of Frankie Goes to Hollywood’s The Power of Love, sung by 20-year old singer Gabrielle Aplin.

The first full broadcast is due on Channel 4 during Derren Brown: Fear and Faith at 9.10pm on Friday.

John Lewis marketing director Craig Inglis said: “We know that our customers put real effort and emotion into finding the perfect gift for their loved ones at Christmas. This year’s ad brings that to life, with a creative twist, as we follow our hero on an epic journey.”

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