Founded in 1976 in Brighton by animal rights and environmental activist Anita Roddick, The Body Shop is one of the UK’s most high-profile retailers. The ethical beauty retailer’s product line comprises skincare, bath and body ranges, makeup, perfumes and vegan ranges. Retail Week provides news, analysis, features and opinion about The Body Shop and the beauty sector.
The Body Shop has appointed a new chief marketing officer and chief financial and operations officer as it rebuilds its executive leadership team after being rescued from administration.
The Body Shop is relocating its head office to Brighton “in a move that marks the beginning of a significant cultural reset for the brand” after it was bought out of administration by investor group Auréa.
The Body Shop chief executive says the brand is on its way back “market by market” as it rebuilds franchises in Spain and Portugal after a string of international closures.
More than 100 Body Shop stores have been rescued from shuttering after a rescue deal was struck for the struggling chain.
The expected purchaser of The Body Shop is in advanced discussions to secure new financing as a deal nears.
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