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Retailers rein in promotional activity ahead of Christmas after Black Friday flurry

By 18 December 2020

Black Friday neon sign

Retailer promotional activity this year hit a high around the Black Friday period before since dropping away in the run-up to Christmas.

October and November saw promotional activity rise steadily peaking on Black Friday when more than 90% of retailers were offering some form of discount, according to new data from PwC.

 

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