‘The 12 trends of Christmas – festive retail under Covid’

George-MacDonald_masthead

As Christmas nears, there is little seasonal cheer as retailers anticipate a Golden Quarter characterised by levels of volatility and uncertainty they have rarely, if ever, experienced before.

The ongoing coronavirus pandemic continues to disrupt everyday life and business – and the industry will need to be on its mettle to navigate a near-unrecognisable landscape.

 

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