The trends and categories set to dominate Christmas spending
Following a record Black Friday and Cyber Monday, with Shopify merchants reaching a total of $9.3bn (£7.4bn) sales globally, the ecommerce platform predicts the top trends setting retailers up for a very merry Christmas
Shopify EMEA managing director Deann Evans breaks down the key trends and predictions across consumer confidence, spending expectations, popular products and the revival of bricks and mortar for the 2023 Christmas trading period.
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