When counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
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