Data: 2018’s etail slowdown and what to do about it
The rate of online sales growth is forecast to slow to single digits this year for the first time. What are the implications for retailers and how should they respond?
This forecast, from the IMRG Capgemini E-Retail Sales Index, follows a subdued end to 2017 in terms of online sales growth.
Look at any Christmas retail round-up and it would appear that ecommerce was the industry’s shining star.
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