Grey pound: which retailers are best at capturing over-50s spend?
To find out which retailers hit the mark with the older generation, CACI has used transaction data to reveal the brands that over-index with the over-50s and which Acorn consumer profile types they register with the most
During years of turbulence and tight budgets, retail cannot underestimate the power of the grey pound. Throughout the UK’s recent economic instability, the financial solvency of older generations has been remarkably resilient.
According to CACI, overall transactions rose by 5% over the last year and that growth was driven largely by the over-50s, with the grey pound’s increase of 6% outstripping the 3% for younger groups.
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