Online sales in November off to ‘poor start’ ahead of Black Friday weekend
November ecommerce sales have gotten off to a “poor start” as sales dipped in the first two weeks of the month, according to IMRG’s online retail index.
Despite the month now often being described as “Black November” due to early Black Friday deals, IMRG reported a 5.9% year-on-year decline in the week starting October 28, which was the steepest drop since June.
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