John Lewis premieres ‘Never Knowingly Undersold’ ad in early start to Christmas campaign
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By George MacDonald18 September 2024
Department store business John Lewis has unveiled the first in a series of golden quarter adverts, designed to highlight its value-for-money stance and ignite affection for the brand’s “rich heritage”.
The John Lewis ad and accompanying print campaign are described as the retailer’s biggest-ever marketing campaign.
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Department store business John Lewis has unveiled the first in a series of golden quarter adverts, designed to highlight its value-for-money stance and ignite affection for the brand’s “rich heritage”.
https://www.retail-week.com/department-stores/john-lewis-premieres-never-knowingly-undersold-ad-in-early-start-to-christmas-campaign/7047090.article