Q&A: John Lewis boss Peter Ruis on bringing back ‘Never Knowingly Undersold’
John Lewis executive director Peter Ruis today raised the curtain on the return of the retailer’s famous ‘Never Knowingly Undersold’ price promise and put it front and centre of his plans to get the retailer back to the top.
In John Lewis’ new London HQ in Pimlico, Ruis stood in front of a room of waiting journalists with a broad smile on his face.
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