Selfridges has partnered with independent boutique cinema operator Olympic Studios and opened a cinema inside its Oxford Street store.

The entrance to the cinema can be located inside the store from the lower-ground level or directly from the street to allow customers to access the cinema outside of the store’s opening hours.

The cinema will be open all year round with daytime and evening screenings showing the most recently released blockbuster and independent films.

The department store will be running a priority membership scheme which includes free cinema tickets alongside other benefits and services.

Tickets will be between £12 and £20 depending on the time of day and will also serve food and drink.

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