Currys has unveiled a refreshed credit offering to give customers more flexibility when purchasing new products.

The retailer has launched flexpay, which allows customers to pay fixed monthly payments or via the buy now, pay later feature. Customers can also access a range of low-rate and interest-free promotional credit offers on selected products.

Currys flexpay has been built by the retailer and its partner BNP Paribas Personal Finance, and has worked with customers to make credit simpler for colleagues to communicate and customers to understand.

Through research with colleagues and customers, improvements have been made to make Currys credit more personalised by ensuring it shows up when customers need it and creating a dedicated mobile app.

The new credit product includes more ways to pay in-store, the ability to pay on additional hardware categories, a simpler and clearer application journey and improved visibility of customers’ credit balance.

The launch of flexpay arrives as more than 20% of eligible spend goes through credit, with Currys adding that its own credit offer is the most used at Currys.

Currys consumer credit director Joshua Fabian-Miller said: “We’re committed to helping customers access and enjoy the latest technology that keeps them connected, healthy, productive and entertained – flexpay is a key part of that mission.

“Currys flexpay makes it even easier for customers to spread the cost of their tech, at the point of need. I’d like to thank the customers and colleagues who helped us shape flexpay, and the teams across Currys and our partner BNP Paribas Personal Finance, who develop our credit product and help our customers pay at their pace.”