Currys has launched a new initiative that offers deals on broadband and discounted refurbished devices to customers experiencing digital poverty.
In partnership with the Digital Poverty Alliance (DPA) and Computer Recyclers, the electricals retailer has introduced the “Get Online @ Home” broadband and discounted device scheme to offer help to 11 million people in the UK.
Research from Citizens Advice reveals that around 1 million homes have disconnected their broadband due to financial pressures in the past year.
As the cost-of-living crisis continues, the new initiative aims to prioritise affordable access to devices and internet connectivity for households.
If a Get Online @ Home customer is switching from a broadband package from another provider, Currys can help them save an average of £206 on their fibre broadband bill.
For every package sold, the DPA will receive a £40 donation that will be invested in nationwide digital inclusion schemes to provide laptops to underprivileged families, schools and teachers.
Currys group director of sustainability and ESG Moira Thomas said: “Tackling digital poverty is a key element of our vision to help everyone enjoy amazing technology. There’s a perception among some policymakers and anyone that doesn’t really ‘get it’ that digital poverty is a problem they can’t solve.
“That’s why it’s so satisfying to see examples like this, to celebrate them and – most importantly – to ensure people are aware of the support that is available.
“Working closely with the DPA and Computer Recyclers on vital initiatives like Get Online @ Home represents a way we can make real progress with the distribution of affordable connectivity, supporting households that are struggling with the cost-of-living crisis while also supporting the DPA’s longer-term digital inclusion goals.”
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