Marketing’s new rules of engagement: What really works and drives results?

In a hyper-competitive market, the future of retail is going to be about building brands that consumers connect with.

However, brand building is a complex process. So, what’s the secret?

The Very Group knows – in July 2022, pre-tax profits were up 2.2% on the previous year to £63.9m and its Chief Marketing Officer is going to tell you how it did it.

Join Jessica Myers on Thursday June 29 in central London for an unmissable breakfast briefing on marketing’s new rules of engagement.

Run by Retail Week in partnership with Analytics Partners, you’ll explore the marketing channels getting the biggest return on investment for retailers and the stories brands should be telling via those channels.

At the breakfast you’ll learn:

• The marketing channels you can’t risk ignoring
• The pros and pitfalls of social marketing
• How to bridge the gap between marketing and finance to maximise ROI
• Embracing values-based marketing innovation – now and in the future

We’ll also be joined by Emilie McMeekan, Features Director at CORQ – the UK’s leading social influencer authority – who will share her expertise on how retailers can strengthen their social commerce channel and capitalise on influencer content.

Places are limited, register now to secure your place.

This event is open to marketing, media and analytics leaders (manager level and above).