Asos to shift focus after laying foundations for profitable growth
Online fashion specialist Asos has reported that it has met strategic turnaround targets and can now ’focus on taking actions to delight customers’.
Although Asos’ full-year results showed a fall in sales and profits, the online retailer said it had achieved objectives such as clearing stock and embedding a new commercial model. With “strong foundations now in place”, Asos is to push on to the next phase of improvement.
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