Burberry store sales decimated by coronavirus

Burberry check out 2

Burberry has suffered an eye-watering slump in sales after admitting the negative impact on demand sparked by coronavirus has “intensified” over the past month.

The luxury fashion brand said like-for-like sales across its stores have nosedived between 40% and 50% over the past six weeks.

Burberry warned that demand is likely to plummet further in the remaining weeks of its financial year as a result of government restrictions placed on trading, travel and social interactions across its global markets. It expects like for likes to tumble as much as 80% year on year during that period.

As a result, like for likes for its fourth quarter are forecast to slump by 30%.

Burberry said it was taking “mitigating actions” to protect its balance sheet as the global pandemic rages on.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now