Luxury fashion platform Farfetch has partnered with resale and donation platform Thrift+ to offer its customers the chance to clear out their wardrobes and donate to a charity of their choice.
Through the partnership, Farfetch customers will be able to request a ‘Thrift+ x Farfetch’ donation bag online and select a charity from any of the 160,000 registered in the UK.
When the collection bag arrives, customers can fill it up with their unwanted clothes and accessories then either book a free collection service or take it to a local drop-off point.
When the bag is received, each item is photographed and listed for sale on the Thrift+ website. When an item sells, a third of the proceeds is given to the customer in Farfetch credits, a third is donated to their chosen charity and the remaining third is kept by Thrift+ to cover costs.
Alternatively, the customer can choose to forfeit their Farfetch credit and donate all of the money – minus Thrift+ costs – to charity.
Farfetch director of sustainable business Thomas Berry said: “We know our consumers would like an easy way to clear their wardrobes of unused items, and at the same time, they would like to feel positive about it.
“Thrift+ x Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact by giving good-quality clothes another useful life and supporting multiple charities.
“This is a natural extension to our Farfetch Second Life resale programme, focused on luxury handbags, and part of our broader approach to sustainability.”
Thrift+ founder Joe Metcalfe said: “We make donating second-hand clothes more effective, more transparent and more convenient, giving second-hand shoppers the same quality shopping experience as regular shoppers.
“Thrift+ was founded with the mission of bringing charity shops online. For this reason, we are delighted to be partnering with the leading global technology platform for the luxury fashion industry and to support them on their sustainability journey.”
Thrift+ was a company that took part in Farfetch’s Dream Assembly programme that mentors and supports start-ups.
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