Fat Face unveils sustainability partnership as it launches new range

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Fashion retailer Fat Face has unveiled a partnership with environmental project the National Forest to launch a new collection in line with the International Day of Forests this March.

Fat Face National Forest collection dress

Source: Fat Face

Fat Face has started a 75-year partnership with the National Forest

Fat Face said the collection was inspired by “the flora and fauna that grow and live in the National Forest” and features “whimsical prints” and “utility styles”.

The range includes womenswear, menswear and childrenswear, and will be available in-store and online, with prices ranging from £12.50 to £56.

The collection is part of a 75-year partnership with the charity and celebrates the business’ “long-term commitment to sustainability and being carbon neutral in the UK since 2021”.

The range has been designed to be “kinder to the environment” and Fat Face said all fabric bases used have been made from responsibly sourced cotton, and its prints have been created digitally to reduce water consumption and minimise materials waste.

The National Forest covers 200 square miles across the Midlands on land previously used by coal mining and heavy industry.

Fat Face product director Kate Brown said: “We are delighted to have collaborated with the National Forest on this incredible range. Our partnership started a few years ago as a key cornerstone of our sustainability strategy and we were so inspired by everything we saw in the forest and learned about its heritage; we felt a product collaboration was an exciting next step.

“The collection draws from the mining heritage of the National Forest using workwear-influenced styling, balanced with the beauty of nature returning to the heart of our country.

“The prints are hand drawn and completely unique, and we were determined to create the range as responsibly as we can while still delivering the perfect fit and quality for our customers.”

The National Forest chief executive John Everitt added: “Partnering with Fat Face on this new clothing range demonstrates our shared commitment to sustainability and quality.

“From trees and carbon to biodiversity and wellbeing, the partnership is literally growing from strength to strength.

“Through this collection, we are excited to have such a well-loved brand as Fat Face tell the story of the National Forest to a much wider audience – demonstrating how we have turned this place from black to green and are creating a sustainable destination for more people to come and be inspired.”