Mango has invested in digital identity and virtual avatar creation platform Union Avatars as it continues “strengthening its commitment to technology” through its Mango StartUp Studio business accelerator programme.
Mango will offer financial investment to the Barcelona-based platform, which aims to help businesses “give form to the future of digital identity” through the use of tools that create avatars in different styles across social media, virtual-reality environments and gaming.
Union Avatars’ entrepreneurs will “learn first-hand about the operation of Mango” in a bid to scale up its business model, with a particular focus on market knowledge and technology.
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