Marks & Spencer has launched a clothing repair service as it seeks to encourage a circular economy by reducing textile waste.
Marks & Spencer is running the scheme, which is part of its broader Plan A sustainability and ethical business programme, in partnership with online tailoring and repairs start-up Sojo.
The venture, called ‘M&S Fixed by Sojo’, will go live in August through a dedicated online hub.
Services will include repairs such as zip replacements to “invisible” knitwear mending. Prices will start from £5 and repairs, which will be collected from and returned to customers, will be done within seven to 10 days.
Coinciding with the initiative, M&S is introducing ’Another Life’ branding in stores and on its website and app to bring together all of its “circularity services” − such as its beauty takeback scheme and clothes donation partnership with Oxfam − in one place.
M&S managing director of clothing and home Richard Price said: “At M&S, exceptional quality products are at the heart of everything we do, and we want to ensure that all our clothes are too good to waste. Through the launch of our repair service, we’re making it even easier for customers to give their clothes another life, whether they are using our new repair service or long-standing clothes recycling scheme.”
Sojo founder and chief executive Josephine Phillips said: “It has always been a core mission of ours to make repairing clothes mainstream and to extend the life of as many garments as possible. I’m so excited that M&S has chosen to launch a repair service with us as it’s an incredibly big step towards that mission. As a brand that has remained a firm constant in almost every household and wardrobe in Britain, this partnership with truly bring easy, accessible and convenient repairs to the masses.”
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