Matchesfashion has poached Amazon executive Ajay Kavan to take the reins as its new boss.

Kavan, who has spent nine years with the etail titan and currently serves as its vice president of international special projects, will join Matchesfashion on March 19.

Ajay Kavan, MATCHESFASHION

Ajay Kavan

During his time at Amazon, Kavan launched Amazon Fresh in the UK, Europe and Japan, and built a number of key strategic partnerships with the likes of Morrisons. He also previously led Amazon’s UK and EU consumables divisions.

Prior to joining Amazon in 2011, Kavan spent seven years at Homebase, culminating in a stint as marketing and strategy director, and four years at B&Q.

Kavan said: “I am thrilled to be joining this very exciting and digitally innovative luxury lifestyle brand. I am looking forward to working with the talented team at Matchesfashion to continue to improve the business for our global customers, to help scale the business and make Matchesfashion a place in which we all feel proud to work.”

Gabriele Cipparrone, a partner at Matchesfashion owner Apax Partners and a member of the retailer’s board, added: “We are delighted to welcome Ajay to Matchesfashion as the new CEO. Ajay’s extensive experience in ecommerce will be of great benefit to the business as it continues to innovate and expand in the luxury ecommerce space.

“Apax and the Matchesfashion team are looking forward to working with Ajay over the coming years and benefiting from his strategic insights and considerable experience.”