Primark launches first ecommerce foray with click-and-collect trial
Primark is moving into multichannel retailing with the launch of its first-ever click-and-collect trial later in the year.
The fashion giant has chosen an expanded selection of children’s products for the trial which will be launched from 25 Primark stores across the northwest of the UK “later in the calendar year”.
The trial will encompass around 2,000 products across clothing, accessories and lifestyle products, “which will cater for a broad range of family needs from furnishing a nursery to clothing children of all ages” – of which 40% of products will be offered exclusively to click and collect customers.
Primark noted that click and collect customers will effectively be offered double the range as a purely bricks-and-mortar customer, as “our average size stores are only able to stock a limited range”.
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