Primark U-turns on price promise as energy and labour costs soar

By Rosie Shepard26 April 2022

Source: Associated British Foods

Primark has rolled back on its pledge that its prices would not change as the retailer grapples with rising inflationary pressures.

The fashion retailer, which reported soaring sales and profits this week, said it would be implementing “selective price increases” across some of its autumn/winter stock.

Primark U-turns on price promise as energy and labour costs soar

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