Q&A: H&M global kidswear MD on new premium Adorables brand and its partnership with Selfridges
As H&M unveils its new premium childrenswear label, which is launching in partnership with luxury department store Selfridges, global managing director of kidswear Ida Lindahl speaks to Retail Week about the inspiration behind the brand and how it fits into the group’s broader strategy.
Swedish fashion giant H&M has launched new premium childrenswear brand H&M Adorables, built on “high-quality materials, enduring pieces and a timeless design aesthetic”.
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