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Store closures hammer Primark sales as Boohoo exceeds expectations

By Rosie Shepard14 January 2021

Primark Christmas windows 2015

Primark has recorded a sharp downturn in sales over Christmas with its stores forced to close, while digital pureplay Boohoo’s sales soared.

Primark’s sales fell 30% in the 16 weeks to January 2 in constant currency and 28% in actual exchange rates.