Zara has announced plans to launch its own beauty range both in-store and online from May 12.

The collection will include products for eyes, lips, face and nails in more than 130 colours.

Zara said its ambition was for the range to be as inclusive as possible, creating products that “anyone – regardless of skin colour, gender, age or personal style – will want to use”.

The collection was developed in partnership with British make-up artist Diane Kendal, and New York- and Paris-based creative agency Baron & Baron developed the packaging, taking inspiration from the ‘z’ in Zara’s logo.

Zara said it ensures its beauty products are made with high-quality ingredients, refillable packaging and are never tested on animals.

The collection, which has been in the works for over a year, will launch on May 12 on platforms in Europe, the US, Canada, Mexico, China, South Korea, Japan, Australia and New Zealand, and then in the Middle East from June.

Zara also said the beauty shopping experience will include virtual ‘try-on’ features, and there will also be dedicated beauty zones in some stores.

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Zara Beauty boss Eva Lopez-Lopez said: “Our goal was to create something truly inclusive in which many can participate - innovative products with a playful, personal and individualistic character, all made with the high-performance ingredients and true colour innovation. 

“Those were mutual ambitions that we shared with Diane, so she is the perfect person for us to work with.” 

Kendal added: “When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use.

“Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all. 

“Through a multiplicity of faces and looks, the collection celebrates what I believe to be most important in our industry: there is no beauty, only beauties.”

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