Single-price value retailer Poundland revamps its in-store marketing

The single price value retailer has revamped its point of sale strategy, which is being rolled out across its Poundland and Dealz estate, to improve the customer’s shopping experience as the store estate continues to grow.

It includes navigational signs, such as ‘Biscuits and Cakes’, to help customers move around the store. There are also signs to highlight the ‘amazing value’ and ‘new’ products as well as the entrance and exit.

Poundland has also launched a new strapline across its marketing, ‘Get more for your Pound at Poundland’. It is being used across all external communications.

Poundland trading director Richard Lancaster said: “The point of sale overhaul is a significant change and step forward for the business. It has improved our shopper experience whilst reinforcing our amazing value every day proposition, which has been reflected in the positive sales reactions we’ve had since the roll-out was implemented.”

Poundland has also grown its regional readvertising across print, radio and direct mail.