Gordon Bell
Head of Customer Experience and Multichannel Development at IKEA Group. Responsibility for business development and customer experience across all our channels of Stores, Web & Digital, Support Centres and Fulfilment.
2 comments By Gordon Bell
thanks George
Oh dear. What a mess their new site is.
Problems all over the site. A shame for the beginning of their new life.
Who built this for them and who is leading their e-com business?
Their auto address system did not select any addresses I entered, came up with options of 1,1,1 and K,K,K and the drop downs had no other addresses in the road?
Delivery of a basic mattress quoted for 6-8 weeks? What? Who would have confidence to buy when it has major basic flaws?
Was it tested at all?
Commented on: 2013-10-31T16:51:36.180
John Lewis unveils in-depth insight into its customers' shopping habits