‘Big changes at Sainsbury's hint at next strategic phase’

George MacDonald

As Sainsbury’s prepares for a strategy update to the City at the start of next month, some big developments hint at what may be expected

The seasonal performance was a testament to the success of the ‘food first’ strategy initiated by chief executive Simon Roberts in 2020. The likelihood is that the next strategic phase will involve refining and intensifying that approach.

 

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