Grocery shoppers flock to own-brand products as inflation pressure mounts
Consumers upped their spending on grocers’ own-brand lines last month as food price inflation reached another high.
Sales of own-label lines increased 10.3% over the past four weeks while those of the cheapest such products rocketed 42%, the latest Kantar grocery market data has shown. Sales of branded goods only edged up 0.4% in the period.
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