Iceland to reduce plastic packaging on fresh food
Iceland will be launching a trial that it says will reduce plastic packaging across its range of fresh produce by 93%.
The trial will start this week in 33 of the frozen food specialist’s stores in London and the South East. It will remove or significantly reduce the plastic content in packaging across 38 fresh fruit and vegetable lines.
The first phase of the trial will see 29 lines offer plastic-free or reduced-packaging options, with 11 more lines being introduced from March 4.
Iceland said the trial will remove seven tonnes of plastic and “reflects the growing consumer appetite to reduce plastic consumption”.
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