In the bar of the Soho Hotel, Timo Boldt sips gingerly at a steaming mug of peppermint tea and leans back on the sofa.

Dressed in chinos and a blue button-down shirt, the German-born entrepreneur wouldn’t strike a passer-by as being the chief executive of the UK’s largest recipe box delivery business. He certainly looks a million miles away from his past life working in the City.

In 2012, at the age of just 26, Boldt decided to swap his life as the vice president of a hedge fund to found Gousto with a partner after finding himself frustrated that, after working long hours, he struggled to find the ingredients to cook healthily at home. So Gousto was born, supplying subscribers with recipe boxes with ready-measured ingredients.