Sainsbury’s launches tie-ups with Uber Eats and Deliveroo

The supermarket giant announced its new partnership with Uber Eats yesterday before unveiling a tie-up with Deliveroo today, with both services set to roll out first in London before being expanded across the UK. 

Uber Eats will begin fulfilling delivery orders through its app from Sainsbury’s Camden superstore before rolling out to nine other stores across the UK “in the coming weeks”. 

The Deliveroo partnership, meanwhile, will roll out from Sainsbury’s North End Crescent Local store in Hammersmith before expanding to a further nine stores. 

Sainsbury’s customers on either app will have access to more than 1,000 own-label and branded products, and the retailer said there is scope for rollouts to further stores in future should either or both tie-ups prove popular. 

The deal with Sainsbury’s means that Deliveroo now has grocery home-delivery partnerships with 16 food retailers across the UK. 

While Uber Eats has been less active in the grocery market, it kicked off a partnership with big-four grocer Asda in July and has been working with Costcutter since October 2019. 

Sainsbury’s director of ecommerce Nigel Blunt said of the tie-up with Uber Eats: “We are doing everything we can to find new ways to serve even more of our customers with online grocery deliveries. 

“Complementing our Chop Chop fast delivery service, which delivers groceries to customers within 60 minutes, working with Uber Eats will offer another way for customers to get Sainsbury’s groceries delivered to their door quickly, conveniently and safely.”

On its partnership with Deliveroo, Blunt said: “At Sainsbury’s we’re always on the lookout for how we can make our customers’ lives easier and we know how much they value being able to get groceries delivered to their doors quickly, conveniently and safely.

“Since March we’ve more than doubled our grocery online capacity and, by working with Deliveroo, we can serve even more shoppers this way.”