Tesco launches exclusive frozen range with Italian restaurant chain Zizzi

Tesco customers will be able to buy the 10-product range from all of the retailer’s 1,200 supermarkets and convenience stores from March 14.

The grocer said the range was tapping into the continued trend for customers wanting to eat restaurant-quality meals at home. 

The range covers garlic bread, pasta, pizza and desserts, and will all be sold frozen. Three vegan options will be added to the range in May. 

Zizzi said it was branching into a frozen food range because the category was “consistently outperforming” the overall grocery market, with sales last year in excess of £7bn in the UK. 

Tesco buying manager Hannah Skinner said: “More consumers are choosing options that allow them to create delicious restaurant experiences at home. We have seen our shoppers recognise the freshness and quality of frozen products, and the delicious new Zizzi at home range is exactly what our shoppers are looking for. 

“The frozen category can really help families manage their food waste due to the longer shelf life and we know our shoppers are more conscious of this. We can’t wait to welcome the range into our stores nationwide”.

Zizzi marketing director Rachel Hendry said: “We are delighted to be bringing our restaurant favourites, all Italian dishes with a twist, to freezers nationwide. Tesco shoppers can enjoy the full Zizzi restaurant experience with a three-course meal including a delicious starter, choice of mains and desserts for great times at home.

“We’re really proud of the extensive range, suiting all taste buds, and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”

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