Tesco's price message fails to resonate with shoppers

Tesco_Price_Promise

Tesco’s low-price message has so far failed to resonate with shoppers, 45% of whom believe the grocer’s prices have in fact risen over the past year.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now