Virgin Wines boss credits ‘really encouraging’ performance of value brand for return to profitability
Virgin Wines boss Jay Wright has credited the “really encouraging” performance of Warehouse Wines for the retailer’s return to profitability.
Wright said there “wasn’t another D2C player” in the value wine category and said the brand had been performing strongly, due to customer demand for “value and quality” which “are obviously still very important” in the current market.
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