Waitrose is set to create 400 new jobs as it extends its home delivery partnership with Deliveroo to 110 new stores.
The retailer will offer customers Deliveroo home delivery from 150 of its stores by the end of the summer, which will create 400 new roles to fulfill orders ready to be collected and delivered by the app’s riders.
New Waitrose locations available on Deliveroo will include shops in Cheltenham, Lincoln, Exeter, York and Sheffield and adds to shops in Scotland, the North West, North East, Midlands, South West, South East and London.
The partnership rollout will also have an increased range of between 750 to 1,000 products available for customers, including free-from, dairy alternatives, vegan ranges, flowers and gifts, as well as a selection of product bundles for even greater convenience, including steak dinners, treats such as profiteroles and Prosecco or meals for seasonal occasions.
Waitrose began its trial with Deliveroo in September 2020 from five stores and has since rolled it out to 40. The retailer said sales on the platform had been ”strong” and added it had helped “attract new and younger customers”.
The retailer’s executive director James Bailey said: “We have grown our online business at pace in the last year, responding to huge demand for online groceries and offering more choice in when and how people want to shop with us. We know convenience is key for many of our customers and the expansion of the service with Deliveroo will play an integral role in helping us make Waitrose food more convenient than ever before.”
Deliveroo’s chief business officer Carlo Mocci said: “We are delighted to announce a two-year partnership with Waitrose, alongside a nationwide expansion to 150 stores. Waitrose is one of the most respected and loved British companies, and we are proud to expand the extremely popular Waitrose service on Deliveroo.
“As we expand further across the country, this partnership will mean more choice and selection for our customers, delivered in as little as 20 minutes, and will create even more work for riders right across the UK.”
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