Boots launches ‘Everyday’ value range to combat cost-of-living concerns

The Everyday range features 60 products including shampoo, conditioner, shower gel, period products and toothpaste.

All lines are priced from 50p to £1.50, with the aim of helping customers afford essential hygiene products. The items have been branded to help customers spot the lowest-priced products.

The range will be available online from September 7 and will be rolled out across all stores in the coming weeks.

The launch comes as part of Boots’ aim to offer customers better value during the cost-of-living crisis. Earlier this year, it announced it was freezing the price of 1,500 products as part of its Price Lock Promise, which will continue until at least the end of the year.

Boots has also been extending the remit of its Advantage Card – allowing customers access to special discounts on products if they scan their card, with an average saving of £2.65 per product.

Boots head of beauty for Boots brands and exclusives Jenna Whittingham-Ward said: “At a time when many people are facing choices between heating and eating, and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no-compromise range to help customers make small everyday switches to help save money.

“Jesse Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

The news comes as Boots announces a new health and beauty marketplace to expand its range of third-party brands. The online marketplace, which is set to launch in spring 2023, will allow brands of any size to list their product and access their customer base.

Marketplace products will be integrated onto the boots.com website, offering customers access to a host of both established brands and new names.

Boots ecommerce director Paula Bobbett commented: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.

“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers, and be the first to market with emerging brands and new products.”