Boots has introduced discounted prices on selected products in store for Advantage Card holders.

The Price Advantage initiative will be rolled out across 2,000 stores in the UK. Members of Boots’ loyalty programme can now enjoy discounted prices on 150 products, with the selection changing each month.

Items chosen for the promotion will be highlighted in Boots stores, with customers showing proof of membership at the checkout to secure the discount.

Products included in the Price Advantage promotion will be focused across beauty, skincare, haircare, toiletries and baby categories but will not include healthcare.

It will include Boots’ own-brand and No7 products, as well as brands such as Aveeno and L’Oréal.

 

Boots is expected to expand the scheme across the year, stating that it will get “bigger and better” in the coming months. The retailer previously trialled the initiative last year.

The health and beauty giant’s loyalty programme, which is almost 25 years old, boasts more than 15 million users.

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