Holland & Barrett rolls out 500 products as it relaunches food line in ‘biggest transformation’

The new range, developed with the help of H&B’s expert nutritionists, chefs and in-house experts will be available from this month and will consist of more than 500 products including 300 new own-brand lines.  

In a first for any high-street retailer, the H&B range will include ‘plant points’ on food labels and offer customers food catered to specific wellness needs and specialist diets for issues such as gut health, women’s health and skin health. 

Spanning across fresh foods to healthy snacks and food cupboard items, “the range is designed to complement its customers’ weekly grocery shop with simple, easy swaps that are packed with nutritious benefits” said the retailer.

Holland & Barrett chief commercial officer Alex Dower said: “We want to make wellness a way of life for everyone and what you eat is the starting place for a healthier life. That’s why we’ve spent two years redeveloping and completely overhauling our food offering.

“We’ve brought together a team of nutritionists, chefs, ingredient specialists and in-house scientific experts, alongside 50 new artisan and small food suppliers to create a truly pioneering and diet-inclusive range.

“Our priority has been on creating delicious food, bursting with benefits. This, coupled with significant investment in a new proposition, range identity and marketing support, will see H&B regain its place as the go-to for the latest in healthy food on the high street.

“We’re proud to be the first retailer to include plant points on our food labels. Plant Points are a handy way to make sure you’re eating a nutrient-packed diet. We’re encouraging our customers to aim for at least 30 different plants a week to support their overall wellbeing. There’s emerging evidence that we need to go beyond five-a-day and focus on getting plant variety into our diets to support our gut health, and in turn our overall health.

“That’s why we’re adding plant points to our labelling, as part of our focus on raising awareness of the benefits of good gut health.”