Q&A: Lush head of retail on bringing fun back to stores

Lush head of retail Kasey Swithenbank

As the handmade bath and body retailer opens its biggest store yet in Glasgow, Retail Week speaks to Lush head of retail Kasey Swithenbank about what makes the new store different and bringing back a sense of fun 

Swithenbank started at Lush in 2010 as a sales associate. In a career spanning over a decade with the retailer, she was promoted to her present role as head of retail at the beginning of this year.

As Lush unveiled its largest store in Glasgow, featuring never-seen-before elements like a shampoo bar, floating bath bombs and a sushi belt carrying favourite soaps, Swithenbank spoke to Retail Week about choosing Glasgow, how the new store brings a playground element to retail and what’s still to come.

 

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