Q&A: Zero-waste beauty brand SBTRCT founder Ben Grace on why less is more
After spending 10 years as the managing director of men’s skincare brand Bulldog, Ben Grace launched SBTRCT in August 2020 with “a mission to create the highest-performing skincare products with the lowest environmental impact”.
Grace talks to Retail Week about what led him to launch SBTRCT, the challenges of building a sustainable brand and why he thinks less is more.
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