THG launches buy now, pay later scheme

Shoppers will now be able to spread the cost of their purchases over six months with the help of Newpay, which is integrated into the online retailer’s checkout experience.

Newpay is available across brands offered by THG – previously The Hut Group – including pureplay beauty and health brands such as Lookfantastic and Myprotein.

Newpay is offered by UK consumer credit provider NewDay and will undertake affordability checks to ensure that customers can pay back the credit they are offered.

A THG spokesperson said: “We want our customers to have the best shopping experience and flexibility at every stage of their purchasing journey. Newpay supports this by offering a comprehensive range of payment options and seamless integration into our checkout experience.”

Lisa Gervis, director of merchant offering at NewDay, added: “Newpay is an offering that benefits the retailer as well as their customers. For customers, it offers regulated and flexible credit through a single account, allowing them to see all Newpay purchases in one place, either online via the Newpay website or in the Newpay app. We look forward to expanding our relationship with THG and its customers.”