Dunelm is opening its first central London store in a new wave of expansion

The home and furniture retailer will open the first of the new stores, a 4,500sq ft unit in Westfield London, this winter.

The Westfield location is the beginning of a new wave of store openings with several new stores expected across different sizes, formats and locations.  

Dunelm chief executive Nick Wilkinson said: “We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital.

“This is our first step into central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats. 

“We’ve now been opening Dunelm stores for 40 years and they are at the very heart of our business, playing an increasing role in amplifying our digital channels and marketing. We can’t wait to welcome customers in Westfield this winter.”

Unibail-Rodamco-Westfield UK leasing director Kate Orwin said: “Continuing our commitment to creating best-in-class destinations and exceptional customer experiences, we are delighted to welcome Dunelm to Westfield London.

“The brand has grown significantly from its origin as a market stall in Leicester to become a leading name in home furnishings. The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home décor.”