Dunelm sales rise as it targets more market share

The home and furniture retailer posted a 9% sales rise to £390m for the 13 weeks to September 30.

The company said it was on track to deliver its “accelerated store rollout plan”, which would see it open between five and 10 new locations annually for the next two years.

Dunelm opened one new store during the quarter and has plans to open three more before the end of quarter two.

The retailer noted said there was still ample opportunity to capture further market share and recently embarked on its “biggest and widest-reaching marketing campaign to date”.

Chief executive Nick Wilkinson said: “Our proposition, which offers an increasingly wide range of homewares products, continues to prove popular with customers, as we delivered another strong sales performance in Q1. We continue to have a laser focus on outstanding value and customers can now find even more choices with the introduction of new ranges such as live plants.

“We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as ‘The Home of Homes’.

“There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us. We remain very confident about our prospects for continuing to drive sustainable growth.”