Eve Sleep has named chief marketing officer Cheryl Calverley as its new boss as current chief executive James Sturrock steps down to take up a new job elsewhere.
Calverley is part of the new management team that was put in place by Sturrock, having joined the business in December 2018.
A former member of the senior teams at Unilever, Birds Eye and The AA, Calverley will officially take up the role of chief executive on May 12.
Sturrock will step down on that date “to take up a new external position”, Eve said, although it is not yet known where.
He will remain on the Eve board as a non-executive director following the move.
Sturrock said: “The timing is right to make this transition. The new leadership team has been embedded and proven, the business and all of its processes has been overhauled and right sized and Eve is well advanced on the path to profitability.
“It is clear to me that I can fully support Eve in a non-executive capacity and that Cheryl, as an expert in building consumer brands, is well placed to take Eve forward.”
Calverley added: “Eve has a big future. We have built a differentiated position in the sleep wellness market, focused on premium, award-winning products wrapped in an increasingly powerful and emotionally impactful brand, and we will continue to lead and innovate in the category.
“Eve has a proven management team, a clear strategy and a strong cash balance to take the business into profitability and deliver value for all stakeholders.
“The opportunity to look after this incredible team of people and support them in achieving our success is an absolute privilege.”
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