The “strategic partnership” will allow Ikea to develop its circular thinking, promote circular designs to its dessign teams, advocate for legislation to “accelerate the transition to a circular economy”, and advertise circular offers to its customers.

The goal of the partnership is to ensure that all products made and sold by the homewears giant will eliminate waste by the year 2030. 

Ikea said it has already made progress in its ambitions, with 60% of its products made from renewable materials such as wood and cotton, and 10% made from recycled materials. In the 2019 financial year, the Swedish furniture retailer also refurbished and resold sofas to test its circular capabilities.